A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few answer why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of one’s ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a look at doing a browse an identical or similar mark as yours will observed that you already own the mark, and is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. 3rd party is used on notice to locate a new and different mark. With such notice, registering your mark prevents a potential conflict in the.
Social media is the best way to resource for many businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies within position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, is not uncommon. Such improper practices can set off the venue suspending the wrongdoer’s promoting account. Have a look at venue’s policies for more information. However, I have found that when you complain to social media site of those wrongdoing and claim that another is using your brand without permission, the sites administrator responds with a request of proof of ownership of the subject logo. A trademark registration gives compelling evidence of brand usage.
Registering your mark shows a persistence for your logo and shows buyers that responsibility. The goodwill that could be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are indifferent or significantly like other parties’ trademarks or known brands with the only purpose of promoting them (to the rightful owner) of a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a website name that is identical or similar to your trademark.
Trademark registration can continue for as long as you continue when using the mark in commerce. The numbers of some firms that have registered trademarks which are over a century old.
Trademark registration may ‘t be for every business. However, there a number of compelling advantages of protecting your brand as you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration renewal online india registration.